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Maria Gracia B. is a seasoned professional in business development and digital marketing with extensive experience in the Peruvian and Ecuadorian markets. Currently serving as Business Development Manager and Senior Sales Manager at Taptap Digital since February 2018, Maria Gracia B. specializes in advising clients on successful digital strategies based on projected KPIs. Prior experience includes roles such as Digital Key Account Advisor at GRUPORPP, where responsibilities encompassed digital investment strategies and campaign performance monitoring, and various commercial positions at El Comercio, focusing on digital media and major accounts management. Maria Gracia B. holds a diploma in Strategic Digital Marketing Management from Universidad de Lima, a workshop in Digital Communication from Universidad del Pacífico, and a bachelor's degree in Communication Sciences, with a focus on Advertising and Marketing, from Universidad de Lima.