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Blanca Esteban Zapatero is a seasoned professional with extensive experience in programmatic trading, data analysis, and business development. Currently serving as a Programmatic Trader & Data Analyst at TAPTAP Digital since July 2021, Blanca previously held roles as a Programmatic & Adops Specialist at WEMASS Media Audience Safe Solution and Business Development Manager at Antevenio, where responsibilities included publisher acquisition and commercial offer creation. Prior experience encompasses business development management in Spain and Latin America at DIGITEKA, focusing on client portfolio development and marketing strategies. Blanca began a career in quality control within the wine sector at the Consejo Regulador de la Denominación de Origen Ribera del Duero, complemented by research at the Universidad de Salamanca on elder abuse. Educational qualifications include a Master's in Marketing Management from Universidad Autónoma de Madrid and a Bachelor's in Sociology from Universidad de Salamanca.