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Ricardo Guimaraes is an experienced professional in business development and sales within the digital advertising industry. Currently serving as a Demand Business Developer at Tappx since December 2020, Ricardo focuses on enhancing monetization for publishers and facilitating partnerships with agencies and brand marketers. Prior experience includes a managerial role in sales at Xandr, where relationships with holding companies were cultivated, and working as a Senior Account Executive at AppNexus. Additionally, Ricardo held leadership positions at Real Media Group and Mabru Power Systems. Ricardo began a career in management at Avatar Interactive after earning a Bachelor's degree in Engineering from FAAP - Fundação Armando Alvares Penteado.