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Wibo Roest has a diverse work experience in various companies and roles. Wibo is currently the CEO of TAPP since July 2022. Prior to that, they worked at Recharge.com as the Chief Commercial Officer from June 2018 to June 2022. Before that, they held the position of Chief Commercial Officer at Emesa Nederland BV | Emesa Holdings BV from August 2014 to May 2018. Wibo also worked at L'Oréal as the Category Development Director from August 2013 to July 2014. Wibo started their career at Reckitt Benckiser where they served as the Group Brand Manager & Senior Trade Marketing from March 2009 to July 2013. Before that, they worked as a Brand Manager at Sara Lee, a subsidiary of D.E MASTER BLENDERS 1753, from June 2004 to February 2009.

Wibo Roest began their education at Gemeentelijk Gymnasium Hilversum, where they studied from 1990 to 1996. Following this, they attended the University of Redlands from 1996 to 1997. Later on, they joined Erasmus University Rotterdam in 1997 and completed their studies in Economics in 2003.