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Muhammad Omer Rizwan is a seasoned professional in consumer and market insights with extensive experience across various prominent companies. Currently serving as Senior Manager Insights at Tapal Tea (Pvt.) Ltd. since November 2023, Muhammad has previously held the position of Manager - Consumer and Market Insights at National Foods Limited, where responsibilities included managing insights for a substantial portfolio and collaborating with brand management on strategies and sales forecasting. Prior experience includes roles at NielsenIQ, where Muhammad advanced from Senior Research Executive to Manager - Consumer Insights, leading cross-functional teams and generating actionable business insights. Early career accomplishments include enhancing digital marketing for Central Depository Company of Pakistan Limited and internships at J. Walter Thompson Worldwide and Atlas Honda Limited. Muhammad holds an MBA in Marketing from the Institute of Business Management, complementing a Bachelor's in Business Administration.