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Bruno Caetano Franco is an experienced professional in the agricultural and business sectors, currently serving as the Cotton Business Unit Manager and Sales and Marketing Manager for LATAM at Tama Group since January 2014, where responsibilities include leading commercial and marketing initiatives and transitioning the business model from B2B to B2C. Prior roles include Sales Manager at CNH, focusing on training and technical support for CASE IH dealers, and a Junior Researcher at Universidade Federal de Lavras, specializing in coffee harvesting and precision farming. Bruno's educational background includes an International MBA from FIA Business School, a degree in Agronomy from Escola Superior de Agricultura "Luiz de Queiroz," and various courses in innovation strategy and quantitative methods from prestigious institutions.