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Cristy Ballard currently serves as the Chief Growth Officer at Solstice Senior Living, focusing on enhancing sales, marketing, resident retention, and strategic healthcare partnerships since September 2018. Previously, Cristy held senior leadership roles, including Senior Vice President and Divisional Vice President of Sales & Marketing at FURTHER, and Vice President of Life Enrichment & Memory Care at Trilogy Health Services, LLC. Experience also includes positions as National Account Manager at RealPage, Inc., managing significant provider accounts at OurParents, and serving as National Sales Manager at SeniorLiving.Net. Early career contributions at Atria Senior Living included conducting new hire sales orientations and coaching for sales excellence. Cristy holds a Bachelor of Business Administration from Sullivan University.