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CEO of Afifi Group, which consists of over 20 companies, Afif has over 20 years of experience in the group’s core field of operation and practice. He holds a Business administration (BA), specializing in IT and Tourism from IDC College Herzliya, a master’s in business administration (MBA), specializing in finance banking and startups, from the Hebrew university of Jerusalem and a Postgraduate diploma in strategy and innovation, from Oxford university – Said business school.