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Fathima I. possesses extensive experience in creative and operational roles, having served as Head of Operations and Creative Director at Tag, as well as Vice President of Creative Services, Creative Director, and Brand Strategist at Incite - Firebrand Consulting. Fathima I. also held the position of Creative Director at Potato Potato and worked as Manager of Client Services & Strategy at Aura Integrated Solutions Pvt Ltd. Educational qualifications include a Three Month Flagship Course in Digital Marketing from Digital Scholar in 2019 and a Master's degree in Broadcast Communication from MOP Vaishnav College, obtained between 2006 and 2008.