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Samantha Pratt has extensive experience in e-commerce and digital marketing, currently serving as the Head of E-Commerce and Digital Marketing at TAG Heuer since February 2020. Previously held roles include Senior Digital Marketing Manager at Summit Media UK and Senior Client Manager, where responsibilities included managing multi-channel digital strategies and client relationships. Samantha's career also encompasses positions such as Digital Marketing Manager at Oliver Bonas and Cult Beauty, where acquisition strategies were developed and executed. Earlier roles include eCommerce Marketing Co-ordinator at Kurt Geiger and various merchandising positions at Aurora Fashions Ltd and Warehouse. Samantha holds a BA (Hons.) in Retail Marketing from the University of Brighton.