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Roxana Saidi's work experience began in 2006 with an internship at Merrill Lynch in private wealth management. From 2009 to 2011, they worked as an Account Executive for The Shop Public Relations, where they successfully launched and rolled out multiple fashion and accessory brands, leading to significant sales. In 2011, Roxana founded Rx Social, specializing in brand strategy, social media, influencer marketing, and web design and development. Over the course of eight years, they helped launch and grow over 45 fashion, food, and lifestyle brands. In 2019, Roxana founded °Õ᳦³ó±ð, the first pistachio milk brand in North America, focusing on creating a better tasting, environmentally-friendly, and healthier alternative milk option.

Roxana Saidi pursued their Bachelor of Science degree in Marketing from the University of Colorado Boulder - Leeds School of Business from 2004 to 2008. In 2007, they also spent some time at Universitat de Barcelona, although no specific degree or field of study is mentioned.