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Reed Gusmus currently serves as the Chief Marketing Officer at Profisee, overseeing the global go-to-market marketing strategy for the leading Master Data Management company. Since joining in December 2017, Reed has successfully increased marketing-sourced new business annual recurring revenue by 51% year-over-year and has significantly boosted the marketing contribution to new business from 28% in 2020 to 41% in 2023. In addition to the role at Profisee, Reed is also a Strategic Advisor for TAC Solutions Group and a member of Revenue Collective, which comprises sales and marketing executives. Previously, Reed held senior marketing positions at Narwhal Digital, QASymphony, PGi, and several other organizations, contributing extensively to demand generation and marketing strategies. Reed received a degree in Management, with a focus on Management and Marketing, from Kennesaw State University’s Michael J. Coles College of Business.