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Araquen Pagotto serves as CEO of Tablet Cloud since January 2016, leading a technology platform focused on product development for retail, food service, self-service, and events, operating under a white label channel model. From September 2013 to December 2022, Araquen was the Executive Director of TOTVS TALIN, an exclusive franchise for small businesses, after 21 years as an entrepreneur and five years as Corporate Director of Small Business at TOTVS. Araquen's extensive experience at TOTVS S/A spanned from January 1989 to September 2013, including roles as Director of Small Business Operations and founding partner, concentrating on strategies and software development for ERP and retail solutions. Education was obtained at Pontifícia Universidade Católica de Campinas from 1981 to 1987.