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Rhys Williams serves as the Head of Digital Transformation at T-shirt Ventures since February 2021, leading initiatives that enhance strategic vision, mitigate risks, and improve customer experience to drive profitability. Prior roles include Project Lead at Dovetail and Development Lead at Xero, along with experience at Trade Me, Skype, and Immediate Media Co., where contributions included introducing Test-Driven Development (TDD) and Continuous Integration. Williams also held positions such as Development Manager at The Digital Property Group, Senior Developer at Primelocation.com, and Technical Manager at Haymarket Publishing, showcasing a strong background in development management, technical architecture, and team leadership across various organizations.