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Nicolas Casariego is an accomplished professional with extensive experience in marketing technology, data analytics, and customer experience. Currently serving as Head of MarTech and Head of Data & Analytics at NATEEVO since September 2021, Nicolas also holds a position as an Adjunct Professor at IE Business School, specializing in Customer Experience & Analytics. Additionally, Nicolas is an Advisory Board Member at T_NEUTRAL and Forctis AG, and previously founded and directed Paattern Lab, focused on enhancing customer experiences and driving business growth. Past roles include Director of Customer Analytics Farm at IE School of Human Sciences and Technology and CTO & Head of Marketing Performance at MRM // McCann. Nicolas has a Master's degree in Visual Analytics and Big Data from Universidad Internacional de La Rioja and an MBA with a specialization in Marketing Management from the Universidad del Salvador.