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Mercedes Pigretti is a seasoned professional with extensive experience in design and entrepreneurship. As the Founder and Creative Director of SYUR, a presentation creative agency since October 2014, Mercedes specializes in elevating presentations for top professionals through a structured approach that includes storytelling, presentation design, and delivery training. In addition, Mercedes serves as the Founder and CEO of EmprendING since July 2015, providing advisory support for the entrepreneurship postgraduate program at the University of Buenos Aires. Past roles include Graphic Designer and Art Director at various companies, plus teaching experience in marketing and corporate management. Mercedes holds a Master's degree in Design from the University of Gothenburg and a degree in Graphic Design from the University of Buenos Aires, along with ongoing postgraduate entrepreneurship studies at the same institution.