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Rida Zahra Ali is a seasoned data analytics professional with extensive experience across multiple companies. Currently serving as a Principal Consultant for Data Analytics at Systems Limited since July 2023, Rida previously held various roles at Teradata from November 2017 to July 2023, including Lead Data Engineer and Senior Data Engineering Specialist. Rida's expertise encompasses technical leadership at Jazz, application consultation for Primark and Volvo Cars, and contributions to business intelligence initiatives at Teradata Pakistan. Rida holds a Master’s degree in Information Science and Technology from Quaid-i-Azam University and a Bachelor’s degree in Computer Science from the Center for Advanced Studies in Engineering, where Rida earned a Gold Medal. Proficient in technologies such as PLSQL, .NET, and C#, Rida has demonstrated capability in implementing comprehensive data solutions and improving client performance.