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David Whitelam is currently the General Manager overseeing Europe & APAC at System1, an online research agency specializing in consumer behavior analysis. Prior to this, Whitelam held various high-level positions at companies like ase Market Intelligence, Simon Godfrey Associates, and BMRB, gaining extensive experience in market research and client management. Whitelam graduated from the University of Reading with a BA Hons in French and Management Studies, and also studied at Paris-Sud University. Whitelam is a seasoned professional in the field with a strong background in quantitative research and client relationship management.