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Amanda Koh is an experienced data analyst and marketing professional with a strong background in customer relationship management (CRM) and data analytics. Currently serving as a Data Analyst at Sysmex Asia Pacific since January 2023, Amanda has previously held significant roles such as Regional CRM Manager at Global Beauty International, where a comprehensive CRM system was implemented to enhance customer engagement. Other notable positions include Region Head of CRM at Lazada Group, CRM Manager at Epicentre Holding Pte Ltd, and Senior Sales Support Manager at GRID Communications Pte Ltd. Amanda's extensive experience also includes roles at Singtel and UPS, showcasing a consistent focus on leveraging data-driven strategies to improve customer relations and engagement across various markets. Amanda holds a Bachelor of Business Studies in Marketing from Nanyang Technological University.