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Luís Botaro is an experienced content analyst with a focus on the pharmaceutical and food sectors, currently employed at SYOS since May 2023, where tasks include content planning and creation, A/B testing, and SEO development. Previously, Luís held positions at Web Estratégica, Afya, Cogna Educação, and Ciclo Comunicação Criativa, gaining expertise in SEO content strategy, scriptwriting for educational and marketing purposes, and social media management. With a strong educational background, including a specialization in Scientific Journalism from Universidade Estadual de Campinas and degrees in Sociology and Advertising, Luís also has skills in storytelling, instructional design, and agile methodologies.