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Nico Rodenburg is a seasoned professional in the B2B food ingredients sector with extensive experience in sales and consultancy. Currently serving as Senior Consultant at Nicoandconsulting since January 2008, Nico focuses on active selling of food ingredients, temporary senior sales replacements, and business development planning while coaching sales teams. Prior roles include Sales Manager Benelux at Synthite, Sales Benelux at AROMCO (now Frutarom), and various positions at Givaudan Flavors, including Commercial Director Benelux & Nordic. Early career stages involved account management at Hoffmann-La Roche and product development and quality control at De Schaap and Zeelandia. Nico holds a Bachelor¡¯s degree in Food Technology from HAS Green Academy and a HAVO degree from Heldering College.