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Ariel Luedi is an accomplished entrepreneur and executive with extensive experience in the technology and software sectors. As the Founder of Hammer Team since September 2013, Ariel Luedi has focused on supporting software companies during their startup and growth phases. Prior to this, Ariel served as CEO and Board Director of hybris from September 2004 to August 2015, where responsibilities included overseeing global go-to-market strategies and geo-expansion efforts, particularly in Asia. During a tenure at salesforce.com from June 2002 to August 2004, Ariel defined and executed market strategies for the enterprise segment in Europe. Additionally, at BroadVision, from April 1996 to April 2002, leadership involved creating sales teams and managing various sales channels across Europe. Early career roles include Vice President of Sales at Oracle Switzerland and Analyst at IBM Switzerland. Ariel Luedi holds education credentials from ETH Zürich, the Graduate School of Business Administration Zurich, and Virginia Union University.