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Anil Sethi is an accomplished author and entrepreneur with extensive experience in advising and supporting tech startups. Currently serving as the author of "From Startup to Unicorn," Sethi explores critical decisions impacting startup growth and the high failure rates of platform ventures. As a Core & Scale-up Coach at Innosuisse - Swiss Innovation Agency, Sethi assists startups in scaling their operations and enhancing their value proposition. In addition, Sethi holds the role of Entrepreneur-in-Residence at ETH Zurich, where advisory contributions focus on developing high-potential technologies into global companies. Sethi's entrepreneurial journey includes co-founding several companies, such as NexMR and Solskin by Zurich Soft Robotics, and holding board positions at various organizations. Academic qualifications include an MBA from London Business School and a Bachelor's degree in Commerce from Nagpur University. Sethi also served as an Associated Fellow & Advisor for the United Nations' Defeat NCD Partnership.