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Samar Siala is an experienced professional in customer service leadership, currently serving as the Head of Customer Service & Store Support at Synsam Group since May 2022, with responsibilities including Nordic customer service and sales support for stores. Previous roles include Head of Customer Service at STRONGER, where a digital transformation was achieved, and Head of Customer Service Nordic at KICKS, focusing on both customer and store service enhancements. Samar also held significant positions at 3 Sverige, overseeing sales processes and customer service operations, and began a career at Hi3G Access AB with various roles in customer service management.