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Igor Lyra is a seasoned professional in the agricultural and marketing sectors, currently serving as the Head of LATAM Biológicos e Seedcare at Syngenta since August 2018, where Igor also holds the title of Head of Seedcare Latam/Brasil and Diretor de Marketing Seeds Brasil e Paraguai. Prior to this role, Igor Lyra worked at Nidera as Diretor Comercial Centro and at Syngenta as Marketing Manager. Igor's extensive experience includes positions at Monsanto Company as Brand Manager for Dekalb and Regional Sales Manager, as well as serving as Diretor Administrativo at Fundação Bahia. Educational credentials include specialization in Sales, Distribution, and Marketing from INSEAD, expertise in Branding from Insper, and a postgraduate degree in Business Management from FGV - Fundação Getulio Vargas, complemented by a degree in Agronomy from Universidade Federal de Viçosa.