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Haroon Riaz is an accomplished creative professional with extensive experience in directing and producing multimedia content. Currently serving as the Associate Creative Director and Islamabad Creative Lead at Synergy Group since September 2022, Haroon oversees creative direction and campaign development for various accounts. As a freelance independent copywriter, blogger, and screenwriter since 2009, Haroon has produced a diverse range of content including scripts, articles, and online guides. Notable roles include Creative Director for the Pakistan International Mountain Film Festival and previous positions at Xdynamix Media Communications and Eyebex Films, where Haroon managed and executed significant documentary projects and marketing campaigns. With an educational background in MBA from the International Islamic University, Islamabad, and a Bachelor of Science from the University of the Punjab, Haroon has cultivated a robust portfolio through collaborations with organizations such as Telenor Pakistan, the World Bank, and the Embassy of the United Arab Emirates in Pakistan.