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John Bennett is an experienced analytics professional with a diverse background in digital marketing and data analysis. Currently serving as an Analytics Product Manager at Synectics Inc., John collaborates with product owners and developers to capture analytics requirements for online products. Previously, John held various roles, including Advanced Analytics Manager at Logic20/20, Inc., where John focused on predictive analytics and customer behavior modeling, and Senior Associate at Revel Consulting, specializing in applying data science to marketing applications. Additionally, John's experience encompasses freelance work as a Digital Marketing Specialist and various positions at Webtrends, Alaska Airlines, and other companies, each emphasizing data-driven decision-making and optimization strategies. John possesses a strong educational foundation from Brigham Young University and Boise State University.