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Marta Krokoszyńska is a seasoned User Experience Researcher with extensive experience in various research roles across academia and industry. Currently serving as a Senior User Experience Researcher at Syncron since February 2022, Marta previously worked at Cogision as a Design/User Experience Researcher, focusing on diverse research projects within banking, finance, and mobile applications. In addition, Marta has freelanced as a Lead UX Researcher, conducting remote ethnographies and concept testing. Academic contributions include a Research Fellow position at the University of Warsaw, where Marta conducted an anthropological project on the social life of concrete, and similar research at L’Université Paris Ouest Nanterre La Défense. Educational qualifications consist of a PhD in Anthropology from the University of St Andrews and a Master's degree from Adam Mickiewicz University.