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Ximena Buteler is a seasoned marketing professional with extensive experience in brand strategy and management across various industries. Currently serving as the Senior Marketing Manager for Fine Fragrance at Symrise AG, Ximena leads trend and market research as well as concept development for global fine fragrance brands within the Natura & Co. group. Previous roles include Head of Brand at Zerezes, where responsibilities encompassed brand strategy implementation and overseeing a cross-functional team, and Regional Marketing Manager at Inner Circle, focused on market growth in the LATAM region. Ximena’s background also includes a significant tenure at Red Bull, where various managerial positions involved global marketing and culture initiatives. With a foundation in trend research from WGSN and a solid educational background from notable institutions, Ximena combines strategic insight with creative execution to drive brand success.