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Ken Leong Kwan is a Senior Marketing Associate at Syfe since July 2022, overseeing the complete management of digital campaigns across various geographies and channels, while also engaging in lifecycle marketing and data analysis to drive revenue growth. Previously, as a Performance Marketing Specialist at Syfe, Ken managed online campaigns across major digital platforms, collaborating with creative teams to optimize marketing efforts. Prior experience includes a role as a Marketing Specialist at Alpha BodyTec, where Ken established PPC and affiliate marketing protocols and led crowdfunding initiatives. Ken began a career in marketing as a Marketing Executive at Wemedia Consulting, focusing on EDM production and SEO strategies. Ken holds a degree in Marketing with a specialization in Content Marketing from SIM Global Education.