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Michele Flores has extensive experience in logistics and event planning, currently serving as the Chief Logistics Officer at SXSW since August 2013, where previous roles included Deputy Logistics Officer, Head of Planning, and Planner. Prior to joining SXSW, Michele worked at Direct Events from April 1995 to December 2010 as the Bar Director, managing bar operations for several prominent venues, including Antones, Austin Music Hall, La Zona Rosa, and The Backyard.