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Marcel Thoen is a seasoned professional in marketing, business development, and sales, currently contributing to SWYCS in the IoT solutions sector since June 2023. Previous experience includes roles at companies such as iONE360, where Marcel led international market development for a SaaS module, and LBL Communicatie & Contentmarketing, where overall commercial strategy and sales management were developed. As Managing Director at Aprimo, Marcel oversaw business operations and executed marketing strategies that resulted in a successful organizational turnaround. Other notable positions include Senior Consultant at Data Direction, Publisher at Veenmedia and Grüner + Jahr, and Commercial Director at Warner Music Benelux. Marcel's educational background includes a Bachelor's degree in Media and Information Management from Amsterdam University of Applied Sciences and several courses from institutions like Stanford University and Amsterdam Film School.