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Tijana Travica is an experienced product manager and digital marketing head at Swixx BioPharma since February 2015, specializing in consumer medicines. Tijana manages portfolios for brands such as Mustela, Monoderma, Ecomer, Combogesic, Biofar, Tricovel, and Halykoo, focusing on marketing strategy creation and implementation oversight to ensure effective brand positioning. Prior experience includes roles as a product specialist and senior sales representative at PharmaSwiss from January 2005 to February 2015, and as a pharmacist in private pharmacies from June 2003 to December 2004. Tijana holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from the University of Belgrade, obtained between 1997 and 2003.