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Martin Nydegger has extensive experience in the tourism industry, currently serving as the CEO of Switzerland Tourism since June 2005, alongside roles in business development, research, and strategic partnerships. Nydegger has also held positions as Director for the Netherlands at Switzerland Travel Centre and Vice President of Swiss Travel System AG and the European Travel Commission since June 2022, as well as Vice President at Tourismus Engadin Scuol Samnaun Val Müstair AG from 1996 to 2005. Educational qualifications include an MBA in Strategy from the University of Strathclyde and tourism management from Academia Engiadina, complemented by executive training from Stanford University Graduate School of Business. Notably, Nydegger has been instrumental in promoting Switzerland as a self-drive destination through initiatives like the Grand Tour of Switzerland.