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Jasna Smojvir is a seasoned marketing professional with extensive experience in B2B and B2C marketing across various industries. Currently serving as a Senior Marketing Expert at SMG Swiss Marketplace Group, Jasna has previously held senior roles at Homegate, Promotion-Tools AG, localsearch, Tamedia AG, Maxomedia, Möbel Pfister AG, and Sulzer, Sutter AG. Jasna's expertise spans customer journey optimization, marketing strategy development, digital marketing, and brand management, with a strong focus on innovative communication and operational leadership. Educational qualifications include specialized training in digital marketing, agile management, and holistic brand experiences from esteemed institutions such as the University of St.Gallen and the SAWI Academy.