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Marcel Eicher is a seasoned digital marketing professional with extensive experience in various roles. Currently serving as a Senior Digital Marketing Manager at Swisscard AECS GmbH since April 2020, Marcel has also been active as a Freelancer in the travel industry since March 2012. Previous positions include Digital Project Manager at UBS from 2014 to 2020, Marketing Manager CRM at Tchibo (Schweiz) AG in 2013, and Interactive Marketing Specialist at Swisscard AECS GmbH from 2009 to 2012. Marcel's career began at SWAROVSKI as an eCommunication Project Leader from 2006 to 2009, and prior experience includes roles at Planetactive GmbH and Läderach (Schweiz) AG. Marcel is currently pursuing a CAS in Future Banking & Digital Transformation at HWZ Hochschule für Wirtschaft Zürich, set to complete in September 2024.