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Alan F. is a seasoned marketing and investment professional with extensive experience across various roles in the digital and gaming sectors. Currently serving as a Venture Partner at Sweet Capital since May 2016, Alan also contributes as an angel investor, advisor, mentor, and board member in the mobile games and apps industry. Previously, Alan was the Director of Performance Marketing at King.com from October 2010 to January 2016, where instrumental contributions led to the rapid growth of the Facebook marketing department from 200,000 daily active users to 6 million in just over a year. Alan's earlier roles include a Facebook Marketing Specialist at Starcom MediaVest Group, where the establishment of the Facebook Paid Marketing offering significantly boosted the agency's recognition in the UK, and a Search Manager at Carat (Aegis Group). Alan began a career at PricewaterhouseCoopers as a Client Account Associate managing projects for FTSE 100 audits. Alan holds a degree from the University of Exeter, completed in 2003.