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Annicka Roos is an experienced Product Manager at Haugen-Gruppen AB in Sweden since January 2021, overseeing brands such as Sweet Baby Ray's and Maldon SeaSalt. Prior roles include Marketing Coordinator at Academic Search International and various positions in research and digital marketing, alongside experience as a Coordinator and Candidate Manager at Manpower Sverige. Additional experience spans roles in customer service and fitness instruction, with early employment as a Cashier at Willys and a Barista at Wayne's Coffee. Annicka holds a Bachelor's degree in Retail Management from Lund University, completed between 2015 and 2018, and attended ProCivitas from 2010 to 2013.