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Magnus Norberg is the CEO and Co-Founder of Swedish Care. Prior to this, Magnus has held various roles in companies such as Babyshop Group, Hazoo AB, AB Trav och Galopp, Bloomy Ideas, Mobiento/Deloitte Digital, and Harmony Zoo. He has a background in UX, product design, strategy, and business development. Magnus has also founded and led companies such as Harmony Zoo, Abuni AB (acquired by Marginalen Bank), and Crest of Dubai. With a strong educational background in business, marketing law, IT/media project management, design theory, and fiction, Magnus has a wealth of experience in the field.