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Sara Wilkins is an experienced marketing and communications professional with a strong background in digital content management and strategy. Currently serving as the Head of Digital Content Management at Swedbank since August 2011, Sara oversees the bank's online communication channels, integrating sales, marketing, support, and education. Previous roles include Deputy Head of Marketing & Communications for Swedish Banking and Head of Communications for Channels & Concepts at Swedbank, where focus was on enhancing customer experience across digital platforms. Prior to joining Swedbank, Sara held various marketing leadership positions at NOTE AB, Universum AB, and Medicopea International, honing expertise in brand management, marketing strategy, and customer engagement. Sara holds multiple degrees, including an MBA from McGill University, with specialized education in digital marketing and corporate governance.