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The Marketing and Communications team at Swarovski is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement. This diverse group of professionals focuses on product marketing, digital experiences, global communications, and content creation, ensuring that Swarovski's heritage of craftsmanship is effectively communicated across various channels. They collaborate on go-to-market strategies, manage e-commerce platforms, and engage with audiences through social media, all while fostering brand loyalty and innovation in the luxury market.