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Jon Fry has extensive experience in the retail industry, having worked in various roles at companies such as SWAROVSKI, Esprit, Planmark Group, BHS, and Toys "R" Us. Jon has held positions such as VP Global Omnichannel Management, Distribution & Channel Strategy at SWAROVSKI, Wholesale Country Manager UK & Ireland at Esprit, and Operations Director at Planmark Group. Throughout their career, Jon has been responsible for P&L management, brand strategy and growth, strategic development of partnerships, franchise recruitment, and project management of store concepts.