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James Rodaway currently serves as the Associate Director for Population Health Programme Development at Swansea Bay University Health Board, focusing on embedding public health into organizational practices. Previously, James was the Assistant Director of Commissioning, Strategy & Planning at NHS Wales, where strategic planning for urgent and emergency care was a primary responsibility. At Cwm Taf Morgannwg University Health Board, James held the role of Head of Commissioning and Programme Management, supporting various All Wales programmes aimed at enhancing performance against Integrated Plans. Earlier experience includes serving as the Directorate Business Manager at the Royal College of Nursing, where James established a program management function and facilitated organizational culture change. Academic credentials include a Postgraduate Diploma in Healthcare Planning and various qualifications in risk management and project management.