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Samantha Fraser is the Head of Digital Strategy at Swanky (Shopify Plus Agency) since January 2020. Prior to this role, Samantha served as the Global Digital Experience Manager at MAYBORN GROUP LIMITED and as a Digital Marketing Executive at The Gro Company. Samantha has a strong background in digital marketing, with experience in managing PPC and SEO campaigns, creating social media campaigns, and working with national clients like BMW, MINI, and Mazda. Samantha holds a degree in Business and Marketing from the University of the West of England.