Marketing and Brand Management

About

The Marketing and Brand Management team at Švyturys-Utenos alus focuses on developing and executing marketing strategies to strengthen the Švyturys brand across the Baltics. The team works on enhancing brand visibility, managing promotions and events, and ensuring consistent brand messaging. Their efforts include engaging with consumers through digital marketing, sponsorships, and trade marketing activations in the horeca sector to drive brand loyalty and market penetration.