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Ulrika Malm is an experienced communications professional with a focus on internal communications, holding significant roles in various organizations since 1997. Currently, Ulrika serves as the Director of Internal Communications at Svenska Spel, responsible for defining and executing the internal communications strategy, managing leadership communications, and providing support to executives. Previously, Ulrika held similar roles at SOS Alarm, Gambro, and Ericsson, consistently leading initiatives in change communication and intranet management. Ulrika's educational background includes studies at Mid Sweden University from 1994 to 1997.