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Alex Tay has extensive experience in leadership and business management, currently serving as the General Manager of Consumer Goods and previously holding various roles at SUTL Group of Companies since March 2011. In addition to the general management position, Alex Tay is the Group Business Director at SUTL Sports Retailing Pte Ltd since July 2019 and serves as the Special Assistant to the CEO at SUTL Enterprise Limited since February 2014. Educationally, Alex Tay is pursuing a Master of Business Administration at the National University of Singapore and holds a Bachelor of Business Management with a focus on Finance & Accounting from RMIT University. Prior education includes attendance at Serangoon Junior College and Victoria School.