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Alex Briceno is a Director at Sutherland, leading the Marketing Technologies department and the Digital Marketing Center of Excellence. With a background in IT, marketing automation, and solutions architecture, Alex has played key roles in various companies like BDO USA, LLP and SchoolMint. With a Master of Science in Software Engineering, Alex brings a wealth of knowledge and experience in designing and implementing digital marketing infrastructure, mentoring in-house talent, and developing focused IP/ accelerators in the field of Marketing Automation & Analytics. Throughout Alex's career, they have consistently demonstrated expertise in technical documentation, architecture definition, PoC development, delivery, and knowledge management.