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Alexandre Watanabe Cruz possesses extensive experience in marketing and sales management across various organizations. Currently serving as Gerente Executivo de Marketing e Vendas at Gen, Alexandre oversees a team of 13, focusing on campaign management, social media strategy, and client relationship development for both B2C and B2B segments. Previous roles include Coordenador de Marketing e Operações Comerciais at Kallan Modas Ltda, where responsibilities encompassed online and offline media proposals, brand management, and CRM development, as well as Coordenador de Planejamento de Marketing at Kroton, handling budget construction and ROI analysis. Alexandre's career began at Claro and Live Tim, where foundational skills in operations and marketing analytics were developed. Academic qualifications include a Master in Marketing from ESPM and a Postgraduate degree in Business Administration from FGV.