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Guilherme Viana is an experienced professional in marketing and content creation, currently serving as a Creative Content Specialist at Grupo Supley since August 2022. Responsibilities include developing editorial calendars for social media, analyzing competition for insights, directing content production, and ensuring alignment with brand identity. Guilherme has extensive experience in social media management and content creation for prominent brands, alongside a leadership role in AIESEC in Brazil where marketing strategies for volunteer exchange programs are implemented. Educational qualifications include a bachelor's degree in Social Communication with a focus on Advertising and Propaganda from Universidade do Estado de Minas Gerais, as well as specialized MBA and marketing certifications from Descomplica.